As a Master of Science in Strategic Marketing Management student, you can choose either an internship to obtain relevant work experience, or add an international dimension to your degree by going on exchange or earning a Double Degree. Gain practical work experience with a leading company as an integrated part of your degree. Earn two degrees from two internationally acclaimed institutions in the same time it would take to earn one degree. A Master's in Strategic Marketing Management will provide you with a solid basis for managerial positions in market-oriented organisations.
This is a programme in leadership education as well as in marketing education. The aim of this project is to determine which customer groups value hardware and software in which ways, how the company should promote these components, and how big innovations in hardware and software affect the customers. The student who wish to do this project should have knowledge in experiment design.
Companies had to adapt this new era that they changed their organizational schema as well as their sales and marketing strategies. Since then, mobile devices have been the new big change for the retail companies. Mobile devices have been used within the last decade.
The scholars working on this stream have mainly focused on the customers. However, mobilization of the companies has been poorly studied.
Topic The effect of package size on self-regulation for luxurious products English only Abstract A number of researches have looked into the effect of package size on self-regulation for master thesis event marketing products, such as thesis in writing food.
This question is especially interesting since luxurious products have different meanings as normal hedonic products have.
Developed hypotheses should be tested empirically. Advisor Please contact Mengmeng Niu, M. Topic The power of interruption English only Abstract We are facing interruptions in various occasions e. Developed hypotheses should be based on well-established theories and tested empirically.
Marketing research is increasingly being incorporated into the strategic planning function by organizations. This shift is increasing the scope and demand for marketing managers with strong research skills as well as the need for market research analysts and survey researchers.
The M. As technology advances and data collection becomes the primary source for managerial decisions, a need has evolved for a managerial workforce with advanced degrees university of miami essays marketing to be able to make effective use of this vast amount of data coming into the organization. These marketing research and analysis functions are a critical part of modern marketing in organizations.
Effective organizations are making decisions based on facts and these facts are gleaned from analysis of incoming data. More and more organizations are using marketing analytics and digital marketing. There is an unmet need for marketing professionals who can interpret and relate that data to marketing decisions as well as make marketing decisions in an increasingly digital marketplace.
The items listed below are required for admission consideration for applicable semesters of entry during the current academic year. Submission instructions, additional details, and changes to admission requirements for semesters other than the current academic year can be found on The Graduate College's website. International students should review the International Admission Documents webpage for additional requirements. The Master of Science M. Any student enrolled in a graduate degree program in the McCoy College of Business Administration can earn no more than two grades of C or lower.
Upon earning the third C or lowerthe student is automatically placed on academic suspension and permanently dismissed from their degree program without any possibility of readmission to their program or another degree program in McCoy College.
There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies. The course starts by embedding the fundamentals of the subject in the learning through core modules covering key areas such as brand management, leadership from a marketing perspective and planning for a global market master thesis green marketing.
From here you will select four optional modules in areas in which you would like to specialise or across the spectrum to give a broad knowledge base. These modules consists of insights based topics such as consumer psychology and customer analysis, strategy based subjects such as marketing communications and product management, and implementation in areas such as digital marketing and experiential marketing.
The course ends with a dissertation, allowing you to explore in depth a strategic marketing topic of your choice. This module purpose is to enable students to develop effective high master thesis event marketing strategic marketing strategies relating to an organisations corporate targets.
Strategy theories, concepts, tools and models are applied in order for students to be equipped with a strategic approach towards marketing planning to achieve a competitive advantage. The aim of the module is to equip students with the key skills required for the strategic management of brands.
Beginning with definitions of what a brand is, the module introduces students to the core concepts of branding and provides a wide range of analytical tools and frameworks for the analysis of brands. The module aims to provide students with a detailed critical awareness of the issues and themes surrounding relationship marketing and the management of such an approach to business.
In particular, the module will focus on the development and implementation of relationship marketing strategies that enhance organisational profitability and success. By understanding how thoughts, beliefs, feelings, perceptions, knowledge and attitudes drive decision making, the business can gain a powerful tool for company success.
This module aims to promote creative advertising practices to enhance brand communication which are creative and innovative, whilst still underpinned by a critical understanding of concepts, frameworks, and models. Students will operate in creative teams designed to mirror organisations in the creative industries and work on assigned creative briefs for a range of business and consumer brands.
Following this the module introduces the offline and online retailing and its importance in creating a competitive advantage for the business. If you struggle to start your dissertation, this collection of sample topics will be very helpful for you to formulate your own paper title. The information and insights generated by the Master thesis event marketing function are used as a basis for making research-based strategic and tactical marketing decisions.
You learn how to design marketing programmes that create value for both customers and the firm and how to measure the financial implications of marketing strategies.
You can not apply for this double degree programme as such, but you first need to follow the MI track of the MSc Marketing. After the first semester you can apply for the add-on year in Muenster. Selection will take place based on grades and motivation. Advanced Storytelling. Marketing Analytics 5. Models in Marketing. Managing Innovative Sales 6. Managing Innovative Sales, exercises 6.
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As a Master of Science in Strategic Marketing Management student, you can choose either an internship to obtain relevant work experience, or add an international dimension to your degree by going on exchange or earning a Double Degree. Gain practical work experience with a leading company as an integrated part of your degree. Earn two degrees from two internationally acclaimed institutions in the same time it would take to earn one degree. A Master's in Strategic Marketing Management will provide you with federalist papers essay solid basis for managerial positions in market-oriented organisations.
This is a programme in leadership education as well as in marketing education. With this degree, you will be able to work in a wide range of businesses and industries. There are many, many other opportunities as well! It is important to understand that with a marketing career, you need experience and knowledge of a market to really apply your knowledge to full effect. This course will focus on developing the skills you need to successfully market goods and services through various online channels.
Master of Science in Digital Marketing. Rutgers Business School's Master of Science in Digital Marketing is a fully online, AACSB accredited program intentionally created to address the need for a larger talent pool of digital marketing experts. This in-depth, dynamic, 36 credit program provides marketing professionals with relevant and current content delivered by industry practitioners and scholars with years of experience in the digital marketing field.
This is an exciting programme that will give students the opportunity to explore Digital Marketing theory and tools within an established and intellectually rigorous context and framework. It will provide a diverse range of knowledge, competences and skills required to become Professional Digital Marketers. Master in Digital Law and Management. If you are a finalist or recent graduate any subject wanting to boost your employability this degree course should provide you with the knowledge and skills needed for the digital era.
Being one of a few specialist digital marketing Masters degree courses in the UK, you will gain a degree perspective of digital marketing from digital branding and advertising to the consumer journey and metrics. You will be confident in using acquired skills to communicate strategies to stakeholders at all levels.
Page 1 of 9 Next. Edit selected fields. However, you need to add something new to make your dissertation notable among all the other existing works. To choose a great topic for your marketing dissertation, look through this list of sample topics. In this survey, they assessed their teachers on competence, commitment, accessibility and guidance. The study programme consists of compulsory and elective courses, a project and concludes with a master thesis.
See the course schedule for an overview of the academic year See the study guide for more detailed course descriptions. Marketing Strategy Effective marketing strategy leads to a sustainable competitive advantage. Explore how to create value, brand and relationship equity to generate the greatest financial return.
Discuss state-of-the-art knowledge about market orientation, innovation, branding, customer loyalty and customer lifetime value. Consumer Marketing Knowing the customer is key to success in the marketplace. Understand and solve consumer marketing problems by applying consumer behaviour and psychology theory. Customer and Marketing Analytics Familiarize yourself with the fundamental and state-of-the-art approaches to marketing decision-making to collect, analyse and act on customer information.
Learn to work with different types of customer intelligence data and obtain rigorous knowledge of the data analysis techniques for solving salient customer intelligence questions. Retail Management and E-Commerce The world of retail - online and offline - has never been so challenging. Understand and solve offline and online retail problems by applying consumer shopping behaviour and retail management theories.
Discuss basic retail concepts, browsing behaviour, store and website management and more. And step into the future by looking at retailing in Digital Marketing The world is getting more digital every day. Catch up with the latest theories about digital consumer behaviour and psychology, digital marketing strategy, the digital marketing mix, strategic digital and multichannel communication and digital relationship management.
Branding and Advertising How essay on violence build a brand? Discuss literature about brand strategy and management, brand-related consumer behaviour and focus on topics such as internal branding and brand positioning, equity, marketing strategies master thesis, communication and communities. Survey Research in Cross-Cultural Context Understand why people in different countries are less or more willing to, for example, buy products or to appreciate advertising messages.
Apply cross-cultural frameworks to understand and solve real-life international marketing problems, and gain a critical understanding of the challenges in cross-cultural survey research. Experimental research Which concepts and tools do you need for planning and designing laboratory experiments and for collecting and analyzing behavioural data? Learn to create conceptual and statistical hypotheses about the relationship between independent and dependent variables.
Management Integration Project Apply your knowledge of Marketing Strategy and Consumer Marketing to a number of real-life business cases presented to you by professionals. Wondering what your career potential could be after graduation?
However, many of our alumni come to work in fast moving consumer goods, consulting, and banking industries. Further, our alumni population is also well represented by positions in consulting e. You will feel right at home with the benefits of our campus university and the personal approach of our dedicated staff. Find inspiration in our international setting and the cosmopolitan buzz of Amsterdam. Working on different teams for each course, you will quickly get to know students from many different countries and backgrounds.
During your studies, you will receive all the support and career guidance you need to become the master of your own destiny. The countdown to your future begins here; in one year you will be where you want to be, as a professional and as an individual.
You will graduate with a first-rate degree and gain a strong alumni network, reinforced by interesting events and masterclasses we organize every papers for college. After all, one of the keys to marketing is taking care of your personal brand! I want to send my application form to apply for a Master's programme before the first of April.
I expect to graduate before the end of this academic year. Is it possible to apply master thesis marketing strategy having my Bachelor's diploma yet? Yes, that is possible. Your eligibility can be assessed without the actual diploma. After conditional admission to one of our MSc programmes, we will contact you and ask for the original and official documents for registration at the university.
One of these documents is the official diploma or certified copy of it. I have graduated from a Dutch HBO.